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According to Rick Burton, professor of sport management at Syracuse University’s Falk College of Sport and Human Dynamics, it will make a nice profit. “Ad spending has already gone up. It goes up every year. CBS will make money. The Super Bowl is one of the most profitable pieces of programming for the network,” he said in an email to CNBC. The NFL also doesn’t release detailed financial data, but one league team, the Green Bay Packers in Wisconsin, does break out its finances because it’s fan-owned. If you multiply that national revenue figure by the 32 teams, that would equate to around $8 billion distributed to teams by the NFL each year.
In last year’s game, the average cost of a 30-second commercial was $5.25 million. That’s a 9% increase over the average price paid for a 30-second commercial five years ago, and a 20% increase over the lowest price paid in the last five years.
From start to finish, Super Bowl 53 had a total ad time of 49 minutes and 31 seconds. This is about 2 minutes less than in 2018, yet the number of spots rose to 91 in 2019 compared to 86 in 2018. Along with paid-up sponsors, official merchandisers and big-money teams, many other vendors will cash in on Sunday, Burton said, although it’s almost impossible to put a figure on it. Fans should expect to pay between $4,000 and $6,000 for a ticket to watch the game in person this year, according to Scott Jablonski, general manager of NFL for ticket reseller StubHub. And at the time of writing, the NFL’s official hospitality partner was selling hotel and ticket packages for $5,645 per person when sharing a room. “The big game is a day for big spending regardless of who plays or wins,” Prosper Vice President of Strategy Phil Rist said in an online statement. Of the three TV networks who alternate broadcasting the Super Bowl, CBS will show it this year.
The consolation prize for the losing team is a good remedy for disappointment, too. While members of the New England Patriots team left the championship with $118,000 apiece, the Super Bowl profits for the vanquished Los Angeles Rams amounted to $59,000 per player. Super Bowl money facts show that these amounts were slightly lower in 2018; the winning Philadelphia Eagles received $112,000 each, while their opponents made $56,000 apiece.
As it has been since 2011, Auto Manufacturers remained the top advertising category last year. Motion Pictures and Food tied for the second place among advertising categories, each having a total spend of $26.2 million. Thirty-second ads are still the norm with half (51%) of ads in last year’s big game being that length. However, longer ads (60-second or more) are definitely permeating the event to a bigger extent, jumping to almost a third (31%) from about a fifth (19%) the year prior.
Due to varying update cycles, statistics can display more up-to-date data than referenced in the text. While the linear rating hit a 14-year low, the game was the most-streamed Super Bowl ever.
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The data also indicates that the top message-forward ads (i.e. those that put a story or narrative ahead of their brand placement, such as Toyota’s “Good Odds” ad) were one minute in length. However, forthe most memorable ads, the majority of the top 5 ads were 30 seconds in length.
These numbers show just how dramatically the cost of advertising during the Super Bowl keeps growing. The total amount advertisers spent on broadcasting in-game ads was $408 million in 2018, compared to a relatively minor $205 million in 2010. • The NFL’s 2018 championship game made $482 million in total commercial revenue. The most rosy projections of 2019’s event suggest that it brought in 10 times as much revenue as the city spent, making it a very worthwhile expense.
Last year, the winners of the Super Bowl made an estimated $112,000 each, while their opponents made $56,000 each. Referees, meanwhile, make between $4,000 and $10,000 a game, according to an estimate by CBS, and their annual salary is about $201,000. As the New England Patriots prepare to play the Los Angeles Rams at the Super Bowl, kicking off at 6.30 p.m. ET on February 3, retailers, broadcasters and sponsors will be waiting to cash in on the biggest sporting event in the U.S. The most important key figures provide you with a compact summary of the topic of “Super Bowl” and take you straight to the corresponding statistics. In the following 5 chapters, you will quickly find the most important statistics relating to “Super Bowl”. Statista assumes no liability for the information given being complete or correct.
That may test the limits of a sport grappling with shifting TV habits and controversies surrounding brain injuries and the national anthem. ViacomCBS’s Paramount+ was the most prominent brand overall, running three minutes of total commercial promotional time with a media value of $33 million. Super Bowl ad revenue reached its highest point of $498 million in 2017, and hasn’t been able to match that in the couple of years since ($411 million in 2018; $412 million last year). When broken down, pre/post game revenue stood at $76 million last year, while in-game ad revenue dropped somewhat from the previous year to $336 million. To put that figure in context, the $336 million spent on in-game advertising last year far exceeded all the money invested across the 7-game World Series, which totaled $ 191 million. The massive music acts that perform during half time reportedly make zero cash for their efforts.
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For the most sought-after pre- and post-game slots, advertisers had to pay more than $2 million. Over the past few years, the cost of a Super Bowl commercial has surpassed $170,000 per second. The game itself, including half-time, went for three hours and 32 minutes, with national commercial time taking up 49 minutes and 45 seconds of the broadcast. Brand commercials accounted for 37 minutes and 25 seconds, while the rest of the time was taken up by messages from the NFL and CBS.
Other categories with a consistent presence include movie studios, food manufacturers, and technology and telecommunication companies. We used the inflation-adjusted average cost of a 30-second ad spot and the total number of commercials each year to calculate each Super Bowl’s total value. For years, pro football has inspired that kind of passion in millions of fans. The NFL generated about $15 billion this past season, making it the king of U.S. sports. And the league is about to lean even harder on its fans, aiming to boost its annual revenue to $25 billion by 2027.
Taking this into account, the money that swaps hands through betting swamps the amounts earned by broadcasters and organisers. The AGA estimated that $4.7bn was wagered on the Super Bowl LI match between New England Patriots and Atlanta Falcons last year. While it’s impossible to say just how much they make from their investment, they obviously feel that it’s worthwhile for obvious reasons. Regardless of the price, no other broadcast can offer such a large number of viewers as the Super Bowl. If so, broadcasters might end up paying more for the Super Bowl than it’s worth.
Following Super Bowl LIV in 2020, Miami became the outright leader in terms of number of Super Bowls hosted. A Super Bowl curse was lifted ahead of the 2021 event, as the Tampa Bay Buccaneers became the first team in history to advance to the Super Bowl in their home stadium. The Bucs then banished the curse once and for all as they beat reigning champions, the Kansas City Chiefs, to claim their second Super Bowl win in franchise history.
About half (49%) of viewers ages follow Super Bowl coverage on sports sites, news sites and other sites across the web. It’s possible that brand recall went up as ads regained their humorous nature. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Unruly determined that Super Bowl 52 ads were 150% more humorous than ads in the US typically are. The total ad time from the start to finish of Super Bowl 52 was 51 minutes and 20 seconds. While this is only 10 seconds less than the total ad time in 2017 the comparison between the number of ad spots is considerable.
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Although, while wings and beer might be the most popular item, viewers haven’t forgotten the big ticket stuff either. A full 9% of Super Bowl shoppers plan on buying a new television for the event, and 6% intend to buy new furniture. While most fans aren’t willing to drop thousands of dollars just to see the game, that doesn’t mean they’re not excited. According to the National Retail Federation, this year’s Super Bowl is expected to generate roughly $17.2 billion in spending nationwide. The average fan will spend about $88 on food, drinks, decorations and other merchandise to celebrate the game. This money comes on top of the additional expenses that a city takes on during a major event like the Super Bowl. A major influx of tourists costs the city additional money in maintenance manpower, public transportation and countless other local expenses that a tax-free event does not pay for.
- ViacomCBS’s Paramount+ was the most prominent brand overall, running three minutes of total commercial promotional time with a media value of $33 million.
- Expenses and production costs are covered, but playing to such a massive audience reaps rewards.
- When the NRF fielded its survey and asked respondents what was the most important part of the Super Bowl, less than half (43%) named the game itself.
- 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor.
- Just how valuable NFL games are to the broadcast networks and digital newcomers like Amazon and Facebook will determine whether the commissioner hits his revenue target.
However, data from Super Bowl 52 revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads. When the NRF fielded its survey and asked respondents what was the most important part of the Super Bowl, less than half (43%) named the game itself. At 23%, commercials are considered the second-most important part of the event, followed by getting together with friends (14%), the halftime show (13%) and fun food (7%). CBS streamed the Super Bowl to 7.5 million unique devices, per a wrap up from Streaming Media.
It is, however, important to remember that all of this revenue comes at a cost. The prospect of widespread legalized sports betting in the U.S. will only buoy the ability of leagues to make money. Every summer, by virtue of an odd semipublic ownership structure, the Green Bay Packers disclose their shared and local revenue — a glimpse into the financial health of the league. Premium TV and video streaming services marketers were next — with an 11% share and $57 million in total spending.
2017 remains the top year for Super Bowl ad revenue ($534 million), but 2018 did not fair too poorly, with what amounts to the second highest total revenue, at $482 million. However, when broken down, pre/post game revenue last year was the lowest seen since 2015, at $74 million (compared to 2017’s $115 million), while in-game ad revenue was at a respectable $408 million.
A similar number of ads this year would equate to $385m in revenue, should all slots sell for $5m or above. Add on the money generated by regional purchases and it is likely that the total would break last year’s record.
The advertising revenue from the 2020 Super Bowl, for example, stood at a record 449 million U.S. dollars. An average 30-second ad-spot during the Super Bowl broadcast cost an estimated 5.6 million U.S. dollars in 2020. Super Bowl XLIX saw a record 114.4 million viewers tune into the telecast of the game to see the New England Patriots defeat the Seattle Seahawks. According to Nielsen Media Research, an estimated 55.3 million households followed the broadcast of the big game. Super Bowl 2015 revenue statistics show that the average cost of a 30-second ad was $4.40 million that year.
