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Comments that include profanity or abusive language will not be posted. He’s the curly stepbrother alongside Will Ferrell in the comedy Step Brothers and the voice of Ralph in Wreck-It Ralph. “Breaking Bad” ran for five seasons, and weirdly enough, Jesse Pinkman drove a Toyota in the show. A Mazda is a higher-end vehicle, and one that is designed for a car enthusiast.
The 60-second commercial features Ryder as Kim and the mother of Edgar Scissorhands, played by Timothée Chalamet. The ad, done with Leo Burnett Detroit, features the Cadillac Lyriq crossover,an upcoming all-electric vehicle from the company. Bud Light’s “Legends” features stars of past ads, including Post Malone, the Bud Knight, Cedric the Entertainer and more as they help an overturned truck get its beer supplies to the store for waiting customers.
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All the while, TT, aka Tedra Wilson, sings about W2s and CPAs. Used car retailer, and, yes, another first-time Super Bowl advertiser, Vroom is using its airtime on the big game to show just how painful it says buying from a car dealership is. The 30-second spot was made with ad agency Anomaly and wants to show the benefits of “contact-free” at-home car delivery. Squarespace’s new spot features Dolly Parton’s re-recording of “9 to 5” as “5 to 9,” painting those hours as a time for side hustles. The spot was done by Squarespace’s in-house creative team. Skechers will run a spot this year with Tony and Candice Romo to promote the brand’s Skechers Max Cushioning line. The spot, which the brand did in-house creative for, will air in the second quarter.
Leslie Mann worked with LG Appliances in 2014 for a series of ads titled, “Mom Confessions.” In these spots, she served as the voice of a mother who has a few thoughts about being an adult and parent. Aaron Paul was a huge fan of living on the edge as Jesse Pinkman in “Breaking Bad.” Few people now, though, that he also did voiceover work for Mazda’s “Driving Matters” ad campaigns in 2016. You simply can’t have a great voiceovers list without mentioning Morgan Freeman. This Oscar winner lent his hypnotic voice to a series of Visa commercials that aired from 2008 to 2018. Some people have voices that are made for voiceover work. You can listen to them talk about products as unglamorous as toilet paper, and somehow, it sounds so much cooler. Intuit’s mission is to power prosperity around the world.
He also served as the narrator for movies like War of the Worlds and March of the Penguins and worked with other brands like Mountain Dew. There’s something distinct and comforting about Freeman’s drawling tone. They make you turn your heads, stop what you’re doing, and pay attention – everything you want from a good TV commercial. With seven total films – five in English and two in Spanish, the integrated campaign will span broadcast, digital and social and culminate with a spot in the NFL Super Bowl. Its rating system also gave high marks to Amazon’s Alexa ad and M&M’s spot featuring actor Dan Levy. But overall, this year’s crop of ads wasn’t particularly distinctive, relying on “safe ads with light humor,” according to Kellogg School business professor Tim Calkins. “But it was good to see some brands aim for more empowering messages. Still, we didn’t see any major breakthroughs or ads that we’ll be talking about for years to come,” he added.
Pampers is currently the #1 diaper brand in the world, with over $10 billion in annual sales. Margulies, meanwhile, is an actress you know only if you watch any of her shows. She’s not overly flashy on the red carpet or in your face at awards events, and it’s this humility that makes her an approachable voice for Pampers. Julianna Margulies is the proud mom of a beautiful baby boy.
In 2013, Clooney started his own tequila company called Casamigos. Freeman was paid between $1 million and $2 million for being the voice of Visa, and even still, that hasn’t been his only foray into voiceover work.
The spot will air during the fourth quarter of the game and comes “on the heels of a year of remarkable growth and reflects the brand’s ongoing commitment to the US market,” the company said. Sandwich chain Jimmy John’s will make its Super Bowl debut with a 30-second ad called “Meet the King.” Along with the new ad, the company is doing its first brand identity and logo change since founding, and introducing chicken to its menu for the first time. Dexcom, which makes glucose monitoring products, will air an ad featuring Nick Jonas, who has Type 1 diabetes. The company’s first big game ad “calls for better care for people with diabetes who are still painfully pricking their fingers to measure their glucose levels,” the company says. Though the game is about two weeks away, some companies have already started releasing their commercials for the biggest TV event of the year. It’s an even bigger event this year, since so many 2020 events were canceled, postponed or downsized. The brands advertising on the CBS broadcast will include Vroom, Toyota, Procter & Gamble’s Tide, M&Ms, PepsiCo’s Cheetos and Doritos, Fiverr, Kellogg’s Pringles and Intuit’s TurboTax.
Super Bowl Commercials: Winners And Losers From The Big Game
A lot has changed for both Goodman and Dunkin’ Donuts since their early collaboration. Goodman is returning as Sully in the new Monsters Inc. spinoff show on Disney+ and starring in the sitcom “The Coopers.” Meanwhile, Dunkin’ Donuts is now just Dunkin’ and has been steadily growing with quirky branded merchandise and over $23 million in revenue. Still, those early days for the actor and brand were hugely successful and established both as sweet and approachable.
Cue George Clooney – the Oscar-winning actor who started voicing commercials for the brand in 2005. In the second quarter, tax software company TurboTax launched its brand-new campaign, “All People Are Tax People,” with a viral dance video and infectious theme song by none other than Baltimore’s own TT The Artist. Mars Wrigley brand M&M’s will run an ad with actor Dan Levy in the first quarter. The company says the spot “features a variety of relatable ‘wow, I really shouldn’t have done that’ scenarios and the people in them choosing to make it better with a bag of M&M’s.” The ad, called “Come Together,” was done with BBDO New York. In the campaign, our experts roll across the country, providing people from all over with tax expertise and answering unique filing questions.
The company said it wants to share an “uplifting message of hope and strength.” It worked with Publicis’ Saatchi & Saatchi on the spot. Employment website Indeed is running its first ad on the big game, with the company saying it “highlights the emotional journey of job seekers at a time when many people are facing economic distress.” The company worked with MDC Partners’ 72andSunny for the ad. Financial services company Klarna is running its first Super Bowl ad, featuring Maya Rudolph.
To be sure, the business school rankings are scored differently than popular opinion, given that the Kellogg School is rating the ads on how effectively they support a brand or its message. Among the ads that scored well with consumers were Rocket Mortgage’s spots with actor Tracy Morgan, according to USA Today’s Ad Meter. The brands that did run ads mostly opted for light humor, avoiding mention of the pandemic or other other crises.
- In the second quarter, tax software company TurboTax launched its brand-new campaign, “All People Are Tax People,” with a viral dance video and infectious theme song by none other than Baltimore’s own TT The Artist.
- Actress Winona Ryder is reprising her “Edward Scissorhands” for a Super Bowl ad forCadillac.
- Michelob Ultra’s 60-second spot, “Happy,” will feature talent such as Serena Williams, Peyton Manning, Anthony Davis and Brooks Koepka.
- He’s the curly stepbrother alongside Will Ferrell in the comedy Step Brothers and the voice of Ralph in Wreck-It Ralph.
Sign Up NowGet this delivered to your inbox, and more info about our products and services. Bruce Springsteen encourages Americans to meet “in the middle” during a Super Bowl spot for Jeep. The musician stars in and narrates the scenic two-minute ad. Chipotle is running its first-ever Super Bowl ad, titled “Can a Burrito Change the World?” The restaurant chain’s spot highlights its “Food with Integrity” standards to reduce carbon emissions, save water and support local growers. The ad was created with advertising agency Venables Bell and Partners. Anheuser-Busch is running what it calls its first “corporate spot” with agency Wieden + Kennedy, titled “Let’s Grab a Beer.” The 60-second ad was produced by filmmaker David Fincher and scored by Atticus Ross. Intuit/TurboTax is the NFL’s official sponsor for financial and accounting software and tax services.
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Few people know, though, that this A-list actress also voiced Nationwide commercials in 2012. “We know that taxes are not one size fits all. Every tax situation is unique and every individual’s needs are different,” said Cathleen Ryan, VP of Marketing for TurboTax. “That’s why with TurboTax you can get the expertise you need on your terms – whether you want to do your taxes yourself, get the help of a tax expert along the way or let a tax expert file for you.”
This is your captain speaking, today’s flight is brought to you by Rashida Jones. The actress took to the skies in 2015 to do voiceovers for Southwest Airlines. If you’re like millions of other people, you love “The Office” and “Parks and Recreation.”Rashida Jones is in both of those hit shows.
She was an absolute no-brainer to do voiceover work for Pampers, a diaper company in business since 1961. Anheuser-Busch was looking for “a classic voice” to promote Budweiser beer. Clooney was a no-brainer as he’s got that old Hollywood charm, while still being adored by a modern audience.
Right out of the gate of 2020, TurboTax is launching a new broadcast, digital and social campaign to prepare people for another big date – April 15th. The views expressed on this blog are those of the bloggers, and not necessarily those of Intuit. Third-party blogger may have received compensation for their time and services. Click here to read full disclosure on third-party bloggers. This blog does not provide legal, financial, accounting or tax advice. The content on this blog is “as is” and carries no warranties. Intuit does not warrant or guarantee the accuracy, reliability, and completeness of the content on this blog.
In the commercial, “transfarency,” or no hidden fees, was introduced by Southwest for the first time. This quickly became a buzzword, and for her part, Jones helped bring emotional storytelling to the ads. The end result was praise for the TV spots and more travelers flying Southwest than ever before, with 151.7 million in 2016. Julia Roberts has a ton of fans and is always a huge draw at the box office.
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